Quotes that Say Something


"Please, dad, get down and look. I think there's some kind of monster under my bed."

Life when seen in close-up often seems tragic, but in wide-angle it often seems comic. -- Charlie Chaplin

"And when the cloudbursts thunder in your ear, you shout, but no one's there to hear. And if the band you're in starts playing different tunes, I'll see you on the dark side of the moon." -- Roger Waters, "Brain Damage"

Apr 17, 2012

Helpful Words from WordPress -- About Blogging


This is a guest post by Kristina Chang, Evan Moore, Tony Xu, and Omer Rabin. They are students at the Stanford Graduate School of Business


What makes a blog popular?

. . . . What drives page views? . . . Here are our findings, together with a few recommendations.

We hope that this provides some new information, and kudos to you in case you’ve already incorporated these tips into your blog – the data suggest that you’re on the right track. Keep it up!

Make your blog easy to follow

It almost sounds obvious, but the simplest way to build more awareness is to make it easier to do so. Make sure that you have the follow widget as visible as possible. If your readers receive a notification every time you post . . . . there is a much higher chance that they will revisit your blog.

Get Comments, Comments, Comments

The most successful blogs, we found, created and encouraged a dialogue with their readers. The best way to make people more engaged with your writing is for you to engage back and start a conversation. In your posts, encourage people to comment. Also, make sure that you reply to people’s comments and continue the dialogue. This back and forth conversation is a significant driver of page views; every additional comment can potentially drive up to 18 incremental page views! You can start by simply asking follow-up questions at the end of each post: "have you ever done X?"; "do you think Y is acceptable?". 

Post Frequently and Regularly

Your blog readers want to know that you are there for them and that you are “on it”. If you post frequently and regularly and have enabled the follow feature as we mentioned above, checking your blog could become a daily routine for your readers. Even if it’s a short post, write something new as frequently as possible, and at regular intervals.

While these three tips were shown to be the most important drivers of page views in our analysis, you might consider other parameters, which we found as having a partially significant effect: syndicating your post to Twitter and Facebook, for example, could lead to additional page views.

Happy blogging!
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1 comment:

  1. Roy Petitfils1:50 PM

    Thanks for posting this Butch...a much needed reminder about the dialogue. I know I tend to comment more on blogs that specifically ask my opinion on the subject they just posted. Great to hear from you my brother!!!

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